http://www.katherinewithak.com katherinewithak.com Tue, 26 Apr 2011 22:15:03 +0000 http://www.katherinewithak.com en http://katherinewithak.com/About-me http://katherinewithak.com/following/katherinewithak.com/About-me Tue, 26 Apr 2011 22:15:03 +0000 katherinewithak.com 1101562 <img src="http://payload.cargocollective.com/1/1/51124/1101562/smaller alice.jpg" width="519" height="415" width_o="519" height_o="415" src_o="http://payload.cargocollective.com/1/1/51124/1101562/smaller alice_o.jpg" data-mid="6876706" border="0" align="left"/> Who is Katherine Auguston? I'm still figuring that one out myself. Should know any day now. Here are a few things I do know: Every time i talk about work with my friends in other industries, I'm reminded how great my job is. Coming up with ideas all day long is really fun. Every day I try to fill my brain with interesting, beautiful, funny, and obscure things. Johnny Carson: "You'll use everything you ever knew." No kidding. Everything I make tells a story. If you'd like to get in touch, here's how. Check out my resume. Or, download a copy here. http://katherinewithak.com/Daily-Wish-Mobile-App http://katherinewithak.com/following/katherinewithak.com/Daily-Wish-Mobile-App Thu, 07 Apr 2011 18:19:22 +0000 katherinewithak.com 987782 American Express Cardmembers are privy to exclusive, time-sensitive shopping, travel and entertainment offers through the Daily Wish. We created a mobile shopping experience for these Cardmembers, complete with alerts, product previews and reminders. <img src="http://payload.cargocollective.com/1/1/51124/987782/DW_905.jpg" width="905" height="699" width_o="1457" height_o="1126" src_o="http://payload.cargocollective.com/1/1/51124/987782/DW_o.jpg" data-mid="4743958" border="0" align="left"/> http://katherinewithak.com/Top-Flyer http://katherinewithak.com/following/katherinewithak.com/Top-Flyer Thu, 07 Apr 2011 18:19:04 +0000 katherinewithak.com 987748 Believe it or not, there are travel junkies out there like George Clooney's character in Up in the Air – and they fly all over God's green earth, just to rack up the points. So we created Top Flyer, an online game where travel junkies show off their travel know-how and compete for American Express Membership Rewards Points. Banners drove points junkies already active on high-volume travel message boards to the site. Once there, they competed for rewards points, social currency, and bragging rights. <img src="http://payload.cargocollective.com/1/1/51124/987748/JetSetterBanner_4_905.jpg" width="905" height="543" width_o="1217" height_o="731" src_o="http://payload.cargocollective.com/1/1/51124/987748/JetSetterBanner_4_o.jpg" data-mid="6909540" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/51124/987748/Top Flyer 2011-05-08 23-44-05_905.png" width="905" height="1490" width_o="1318" height_o="2171" src_o="http://payload.cargocollective.com/1/1/51124/987748/Top Flyer 2011-05-08 23-44-05_o.png" data-mid="6895094" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/51124/987748/Top Flyer Homepage screenshot_905.jpg" width="905" height="1250" width_o="1167" height_o="1613" src_o="http://payload.cargocollective.com/1/1/51124/987748/Top Flyer Homepage screenshot_o.jpg" data-mid="6824088" border="0" align="left"/> http://katherinewithak.com/US-Olympics-Committee http://katherinewithak.com/following/katherinewithak.com/US-Olympics-Committee Fri, 11 Mar 2011 21:15:17 +0000 katherinewithak.com 942203 Every few years, the Olympics inspires fans across the country to support their team. But what if you could see exactly how you're connected to members of the US Olymic team, and virtually cheer them on? AmazingAwaits.org, a viral social network for athletes and their fans, did just that. Olympic athletes like Michael Phelps sent 10 emails to his friends inviting them to join the virtual cheer. They, in turn, emailed 10 of their friends, who emailed 10 of their friends – and so on, and so on. All shared messages of support for the athletes they were connected to, and saw exactly how many "degrees of separation" linked them to the team. <img src="http://payload.cargocollective.com/1/1/51124/942203/usol_fi_front_12_1_905.jpg" width="905" height="566" width_o="975" height_o="610" src_o="http://payload.cargocollective.com/1/1/51124/942203/usol_fi_front_12_1_o.jpg" data-mid="4529844" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/51124/942203/intro_905.jpg" width="905" height="566" width_o="975" height_o="610" src_o="http://payload.cargocollective.com/1/1/51124/942203/intro_o.jpg" data-mid="4529937" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/51124/942203/usol_fi_front_12_2_905.jpg" width="905" height="566" width_o="975" height_o="610" src_o="http://payload.cargocollective.com/1/1/51124/942203/usol_fi_front_12_2_o.jpg" data-mid="4529988" border="0" align="left"/> http://katherinewithak.com/MINICooper http://katherinewithak.com/following/katherinewithak.com/MINICooper Fri, 11 Mar 2011 21:15:07 +0000 katherinewithak.com 620740 BMW Financial services wanted to encourage users to think about the benefits of leasing a car, rather than simply buying one. We created a banner campaign based on the insight that your automotive needs change over time. And we engaged the user in leasing a MiniCooper right in that mindset after configuring their dream car on MiniUSA.com. Get Flash player to view this content Get Flash player to view this content Get Flash player to view this content http://katherinewithak.com/Courtyard-by-Marriott http://katherinewithak.com/following/katherinewithak.com/Courtyard-by-Marriott Sun, 27 Feb 2011 15:21:16 +0000 katherinewithak.com 987829 Interactive banners for the Courtyard by Marriott Hotel chain, featuring the free wireless and in-hotel market amenities. Click image to launch banner. <img src="http://payload.cargocollective.com/1/1/51124/987829/picture-2.png" width="287" height="255" width_o="287" height_o="255" src_o="http://payload.cargocollective.com/1/1/51124/987829/picture-2_o.png" data-mid="5328849" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/51124/987829/picture-18_v2.png" width="132" height="500" width_o="132" height_o="500" src_o="http://payload.cargocollective.com/1/1/51124/987829/picture-18_v2_o.png" data-mid="5328855" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/51124/987829/picture-10_905.png" width="730" height="91" width_o="730" height_o="91" src_o="http://payload.cargocollective.com/1/1/51124/987829/picture-10_o.png" data-mid="5328870" border="0" align="left"/> http://katherinewithak.com/Martha-Stewart http://katherinewithak.com/following/katherinewithak.com/Martha-Stewart Sat, 26 Feb 2011 22:01:23 +0000 katherinewithak.com 940689 Martha Stewart came to us looking to create a banner campaign for their crafts products. Watch the animation, then rollover the banner to haunt the scene. Get Flash player to view this content Get Flash player to view this content http://katherinewithak.com/Toyota http://katherinewithak.com/following/katherinewithak.com/Toyota Sat, 15 Jan 2011 23:35:44 +0000 katherinewithak.com 941866 Position a foreign car company as beneficial for America? No sweat! <img src="http://payload.cargocollective.com/1/1/51124/941866/bodine_905.jpg" width="905" height="1171" width_o="1224" height_o="1584" src_o="http://payload.cargocollective.com/1/1/51124/941866/bodine_o.jpg" data-mid="4560740" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/51124/941866/TXToyota_905.jpeg" width="905" height="603" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/51124/941866/TXToyota_o.jpeg" data-mid="4560540" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/51124/941866/Milky Way_905.jpg" width="905" height="1171" width_o="1224" height_o="1584" src_o="http://payload.cargocollective.com/1/1/51124/941866/Milky Way_o.jpg" data-mid="4522084" border="0" align="left"/> http://katherinewithak.com/Brooklyn-Cyclones http://katherinewithak.com/following/katherinewithak.com/Brooklyn-Cyclones Sat, 15 Jan 2011 16:19:43 +0000 katherinewithak.com 940651 For years, every Father's Day I schlepped to Shea Stadium with my dad to see his beloved Mets. I bought tickets, sat in traffic for ages to get there, fought for parking, spent more than I can believe on hot dogs, beer, etc. Then the strike happened, and he decided the minor leagues was where it's at. And the annual Father's Day ball game became much more manageable. And it hit me: what if minor league baseball was positioned as more exciting, affordable, and accessible than the majors? <img src="http://payload.cargocollective.com/1/1/51124/940651/Brooklyn_Cyclones1.jpg" width="612" height="753" width_o="612" height_o="753" src_o="http://payload.cargocollective.com/1/1/51124/940651/Brooklyn_Cyclones1_o.jpg" data-mid="4778771" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/51124/940651/Brooklyn_Cyclones2.jpg" width="612" height="753" width_o="612" height_o="753" src_o="http://payload.cargocollective.com/1/1/51124/940651/Brooklyn_Cyclones2_o.jpg" data-mid="4778791" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/51124/940651/Brooklyn3.jpg" width="600" height="738" width_o="600" height_o="738" src_o="http://payload.cargocollective.com/1/1/51124/940651/Brooklyn3_o.jpg" data-mid="4791389" border="0" align="left"/> http://katherinewithak.com/Century-21-Real-Estate http://katherinewithak.com/following/katherinewithak.com/Century-21-Real-Estate Wed, 15 Sep 2010 03:29:47 +0000 katherinewithak.com 635394 Century 21 Real Estate approached us to rebrand their website just before the housing market declined. It became more important than ever to create a relevant, multi-faceted campaign – with a trustworthy, knowledgable brand voice, innovative website site, and fun social media. Banner ads highlighting unique features of the site (map search functionality) drove users to century21.com, while a whimsical Facebook application encouraged users to "house" their friends. And Century21.com became the innovative new tool to search for a new home, learn to buy and sell property, and connect with agents. Get Flash player to view this content <img src="http://payload.cargocollective.com/1/1/51124/635394/C21_Facebookapp_905.jpg" width="750" height="457" width_o="750" height_o="457" src_o="http://payload.cargocollective.com/1/1/51124/635394/C21_Facebookapp_o.jpg" data-mid="4516190" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/51124/635394/C21_Home_905.jpg" width="750" height="455" width_o="750" height_o="455" src_o="http://payload.cargocollective.com/1/1/51124/635394/C21_Home_o.jpg" data-mid="4515710" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/51124/635394/C21_Buying_905.jpg" width="750" height="457" width_o="750" height_o="457" src_o="http://payload.cargocollective.com/1/1/51124/635394/C21_Buying_o.jpg" data-mid="4515735" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/51124/635394/C21_Communities_905.jpg" width="750" height="457" width_o="750" height_o="457" src_o="http://payload.cargocollective.com/1/1/51124/635394/C21_Communities_o.jpg" data-mid="4515773" border="0" align="left"/>